The Investigation and Explanation of the Strategic Position of Communication Management in Preservation of Village's Environment (Case study: Hamedan Province)

In the present paper, the purpose of the researchers is identification and exact explanation of the heavy responsibility of communication area against agricultural and environmental issues as a synchronous phenomenon. Unfortunately, the important role of communication management and media issues have not been taken into account by the officials and managers in the organizations connected with agricultural and environmental issues. While, the communication management, with its social responsibility as a determinative unit, through adoption of purposeful strategy, cultural enrichment and effectiveness in environment, should come out of its isolation within the organization which the result will be the preservation of precious heritage for the next generation. In case of inattention to the current problem, there will be irreparable outcomes. This problem would be preventable through a little attention on this domain. The methods used for the research are the survey method, participatory observation technique and qualitative interview for collecting data from rural areas. Indeed, the information needed for the research has been obtained through the researcher’s observation from different environment and agricultural lands and interview with Hamedan province farmers and villagers. Five counties including: Kaboodarahang, Bahar, Malayer, Razan and Asadabad which form Hamadan’s main agricultural center, have been selected for the research. In order to get the necessary information, five villages from every county and the average of 10 random samples from every village according to the proportion of population, totally 261 samples for the interview have been chosen. The results indicate that, the weakness of units and communication managements and information in the field of informing and the lack of utilization of other proper communication mechanism by the organizations responsible on the one hand and the lack of essential awareness and reliance on the experience of the predecessors and also considering the short-term interests by the farmers and villagers on the other hand, have caused environmental destruction and lack of proper efficiency and productivity from agricultural lands. Hence, regarding the important role of awareness factor, “communication management" has important role in planning and policy making for environment and agriculture towards preservation and maintenance for the next generation.