The Art of  iltifāt in the Holy Qur ān

The subject of this article is ‘the art of switching point of view for the purpose of dragging the reader’s attention in the Qur’ān’. At the beginning the researchers discuss the literal and terminological meaning of iltifāt (‘conversion’; ‘turning aside in speech to talk about something before continuing with the original subject’; switching point of view for the purpose of dragging the reader’s attention) as well as express the benefits and conditions of using it. While examples are given from the Qur’ān, different types and various kinds of it, with an analysis, are introduced. At the end we are going to mention a dimension of this art in terms of time and number. Furthermore, the place of this art in the rhetoric and eloquence of the Qur’ān will be explicated