The Study of Customer Knowledge Management Effec on Customer Relation Management

Acceleration of changes and coming of new competitors, have prompted organizations and companies to have necessary ability to communicate with customers effectively to remain in competition arena. Furthermore without customer's appropriate recognition and customer's knowledge accurate management, achievement of such target will be impossible. In recent years instead of data accumulation in customer relation management system, the organizations and the companies have understood this point quite well that they should use a knowledge management that organizes customer's information. Therefore customer's knowledge management can help organization to improve customer's relation management system. So the purpose of this article is to study customer's knowledge management effects on customer's relation management. Based on the results of this article, customer knowledge management can offer customers related information to organization just in time and accurately and finally results in effective relation of customers with organizations.