Guides to the Export of Cultural Goods in the Era of Globalization

Message:
Abstract:
Regarding that the cultural sector activities are so vast and diverse which include different types of plays، reading books، visual arts، cultural heritage، etc.، it is essential to check cultural activities & goods and to be aware of factors in effective imports & exports so that explanation and analysis of economic issues considering globalization would lead to appropriate methods and models for the export of better cultural goods. Statistics results show that about considerably 98% (R2=0. 974) of variable export development of cultural goods is determined by globalization components. The percentage shows that regression model validation could possibly be used for predicting. F-test is 486. 1849 which equals with 0. 000. Then there is a linear relation between dependent and independent variables. Finally the results of this study show that Beta Coefficient is negative for government protective schemes. By referring to meaningful comparison of t-statistics we could see that the scheme can’t foresee the export development of cultural goods in this world of globalization. On the other hand the Beta Coefficient is positive for the international market schedule، the marketing mix eight Ps، free trade zone and laws & regulations. Here the Beta Coefficient of free trade zones place the first، knowing international markets place the second، laws and regulations stand in the third place and the fourth place goes to the marketing mix tools
Language:
Persian
Published:
Journal Strategic Studies of Public Policy, Volume:4 Issue: 11, 2013
Pages:
41 to 72
https://magiran.com/p1183223  
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