The Necessity of Analyzing and Proposing a Business Model for Connected Vehicle Technology

Deploying Connected Vehicle Technology (CVT) will improve the drivers'' total awareness of their surroundings. It can also improve the quality of travelling through an integrated communication between vehicles and road-side units. For commercializing a new and innovative technology successfully، we require a thorough research on different aspects of technology such as policies، culture، and environment. Identifying and analyzing the stakeholders'' properly in conjunction with the accurate conception of the economic potential of stakeholders in a business frame، has been one of the key success factors of every CVT deployment initiative. After introducing the global initiatives regarding business modeling، some relevant scenarios have been investigated. Additionally a general framework for the business modeling of CVT has been proposed. Besides، for one specific part of the system users including drivers and passengers as the final consumers، a basic model was proposed.