Prioritizing Perceived Usefulness Dimensions from Mobile Banking Consumers View

Perceived usefulness is one of the factors influencing mobile banking acceptance and usage. This study has been focused on prioritizing the Perceived Usefulness Dimensions including: ease of use, speed and efficiency, mobile size and design and usage cost and their Items. So this study’s statistic populations have been considered all of students of Tehran Universities. Necessary data collected from 402 samples that elected with nonprobability sampling method via 16-question questioner. In order to examine the hypothesis, Fridman analyze is used. Result demonstrated that there is a significant difference in these dimensions ranking so that speed and efficiency is the first important dimension.so we recommend to mobile banking service providers that focus on speed and efficiency in order to increase perceived usefulness in consumers.