Presenting a Model to Select an Appropriate Method for Technology Valuation and Pricing (case Study: Antibacterial Nano Tiles)

Nowadays, the advent of technological businesses and formation of knowledge-based economy has increased demand for technology pricing. Although numerous methods have been proposed for technology pricing, they have bugs and limitations which effect their applications in certain conditions. Current study carried out to present a selecting method for technology pricing in various projects, to this aim the effective indicators of selecting method were scored based on: nature of technology, internal policies and external interactions. In first part of the study, the literature review and related concepts in domain of technology pricing are presented and four methods of technology pricing which most widely used in theory and practice have been comprehensively studied. Consequently, research methodology and model indicators have been introduced and scored via Fuzzy Delphi Analytic Hierarchy and then the appropriate method for technology pricing was recognized in various conditions. Finally, the results of the model have been analyzed and used in the real case.