Analytical Evaluation of Bancassurance Distribution Channel in Europe and Asia and Iran

Today extensive distribution network can increase the percentage of insurancepenetration. One way to expand distribution network of insurance products worldwide is Bancassurance. One of the most successful factor in Bancassurance is to select the appropriate product or service for sale through the bank channel.Thus,for the period(2001-2010), bancassurance channels share for selling life insurance and non-lifeinsurance products anlyzed for 17 European countries and 8 Asian countries and the results analyzed by T test and Maan –Whitnet test. Also the results of bancassurance agreement in the Parsian Bank from 50 branches anlyzed by T test. Results indicate that Bancassurance penetration percentage in Europe and Asia to sell life insurance products is more than of other insurance products. The results of Bancassurance plan - joint venture of banks and insurance of Parsian Bank shows that life insurance sales and investment has increased.