Factors Related to Impression Management

This study is an analysis of the factors related to impression management. The primary aim of the research was to analyze the relationship between the level of religiosity and the level of impression management among the students. The statistical population consisted of the students of Shahrood University of Technology and University of Medical Sciences. The sampling method used was the classification method. Based on this method, a sample of 367 individuals were selected using the Cochran formula (n=367). The selected individuals completed the questionnaire given to them. The research method used was qualitative and the research type was that of survey research type. In conclusion, the relationship between normative pressure and impression management (Goffman’s theory), the relationship between socio-economic status and impression management (Bourdieu’s theory), and the relationship between the level of international media consumption and impression management (cultivation theory) were confirmed.