Determining questionnaire validity and reliability of customer loyalty in Sport

This study aims to determine questionnaire validity and reliability of customer loyalty in sport. The statistical population of this study was the pools and private clients in Mashhad unlimited number formed. Using a sample of 382 persons was determined through Cochran formula and were selected randomly. Measurement Instrument was a questionnaire of 8 questions of customer loyalty Lee (2008) included 2 subscales (behavioral and attitude). Methods of structural equation has been implemented in the field. Validity of questionnaire was accepted after translating by professors of sport management and specialists. Statistical methods were descriptional indexes for describing data، Cronbach`s alpha for determining validity، analysis of an accepting factor to determine the validity. Analytical results showed (α =0. 86) reliability for loyalty questionnaire. All factors had a significant relationship with concept loyalty in reliability of Structure، the amount of relationship and T-value. X2/df=2. 85، RMSEA=0. 096 indexes and NFI=0. 93، NNFI=0. 94، CFI=0. 96، IFI=0. 96، RFI=0. 90 and GFI=0. 94 also confirmed appropriateness of models. Also، the results about the relationships of factors with the meaning of loyalty showed that all factors could be a good predictor for the concept of loyalty، finally internal and external validity of customer loyalty model was accepted.