Examining Antecedents and Consequences of Inbound Tourist Satisfaction and Assessing their Satisfaction of tourism services In Isfahan

In recent years as tourism industry growing، the importance of tourist satisfaction assessment has been noticed as a tool for developing competitive advantage. Because those tourists who have visited the destination are the most reliable source of information for potential tourists and satisfied tourists may have a positive word of mouth recommendation. The study aimed to examine antecedents and consequences of tourist satisfaction in six tourism-related service sectors in Isfahan and calculate overall satisfaction with the destination. Structural equation modeling is employed to investigate the relationships amongst the constructs. The findings show the positive effect of perceived performance and assessed value on tourist satisfaction. On the other side، tourist satisfaction has a negative effect on complaint intention and has a positive effect on loyalty. Across the six tourism-related sectors، the Attractions had the highest rank in tourist satisfaction، followed by Transportation، Hotels، Restaurants، Retails Shops and Immigration. Also the overall destination satisfaction for Isfahan is 82. 50.