Creative approach to tourism in the "promotion of the cultural capital of Iran

Today, tourism is the most important commodity trade and prosperity of life and lifestyle, especially in developing countries is concerned. These factors can enhance the cultural capital of society, especially in the development of national integration and national pride shine positive. The purpose of this study is to examine the place of the relationship between indicators of tourism and protect cultural heritage by promoting the cultural capital of Iran. The purpose of this research is applied and the data collection, descriptive. The population of 350 senior managers and cultural experts in 31 provinces that were selected using cluster sampling. The main research tool is a self-made questionnaire with Cronbach's alpha reliability coefficient (816/0) have been confirmed. To test the hypothesis of the study, factor analysis and structural equation analysis and multiple determination coefficient was used.The results show that components of "tourism" in the status quo, 71% and 43% in good condition to explain and predict changes promoting cultural capital. Results indicate that between "tourism" and "preservation and protection of cultural heritage" and the promotion of cultural capital in Iran there is a significant positive correlation between these two variables and parameters correctly can enhance the cultural capital of Iran, especially in conditions forecast. The ideal situation for tourism and cultural heritage is reduced to the status of the findings, Having a creative approach to cultural policy in the context of strategic management culture can be way out of this problem, it opens the door to the planners, the realization of the cultural policy promotion.