Investigation of consumer attitudes toward organic agriculture Study: Alborz Province

The aim of study it was carried out survey investigation of consumer attitudes toward organic agriculture. The study was a kind of applied and descriptive –correlational method. The research population was consumers of agricultural products in Alborz Province. Sample size was determine by Cochran's formula (n= 250). Proportional stratified random sampling method was used. Data was collected through an instrument that developed by researcher. Validity estimated by a panel of experts in University and Agriculture experts’ of jihad-e- keshavarzi department of Karaj city. Reliability was conducted by a Pilot test and Cronbach’s alpha coefficient assumed (0/75) which show its suit for research conduct. Data analysis was performed using SPSS software package. Research findings show that there is a significant difference between responces in diploma and graduate & post graduted level at the 0.05 level. Also there is positive relation between consume obstacle and factors affecting to use of organice agriculture with responcendents attitude.