Analyzing Factors Affecting Export Performance of Manufacturing Firms

This study aims to explore potential mutually beneficial Malaysia-Middle East partnership through seeking for factors affecting firm’s performance. A survey was conducted to analyze Malaysian firms that have ventured into nations surrounding the Persian Gulf. Both large-sized firms and SMEs are pursuing business opportunities in the region. The data was collected using highly structured survey questionnaire and was addressed to the top management in the company. A total of one hundred and twenty useful returns were received. The perceived performance was rather modest and analyses revealed there are no significant differences in export performance arising from differences in firm’s characteristics. However, the results showed there is significant difference of industry in non-economic measure of export performance and another exception relates to entry mode that can explain the variation in export performance. The results showed the relationship between firm’s characteristics and export performance. The results emanate from its expected theoretical implications to knowledge and practical implications to business and public organization. It lends support to the firm’s performance and enhances their export marketing knowledge with useful implications for international marketing. The results support the proposition from developing countries which depend on firm’s characteristics particularly industry and entry mode influence export performance.