Evaluation of Electronic Banking Performance in Public Bank
Author(s):
Abstract:
technology networks, the development of virtual banks and the private banking system in country have enerated high competition in our banking industry. The purpose of this article is the evaluation of e-banking performance based on balanced scorecard and fuzzy logic. The required sample consisted of Isfahan Melli bank. The main instrument for collecting research data was questionnaire. Its validity was confirmed by content validity and construct validity. The reliability calculated that the questionnaire was appropriate. To determine the importance of research process indicators, the Fuzzy network analysis was deployed. After determining the critical indicators through the combination of importance and performance indicators, the proposed solutions to improve electronic banking services were provided. Research results suggest that the functional status of electronic banking in branches of Melli bank in Isfahan in terms of the financial perspective, internal process customer growth and learning is satisfactory.
Keywords:
Language:
Persian
Published:
Quarterly Journal of Management of Governmental Organizations, Volume:1 Issue: 1, 2013
Page:
65
https://magiran.com/p1492642
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