Analysis of factors affecting the performance marketing with an emphasis on marketing capabilities of firms and services Case Study: Company Sinjergaz

With the increased competition, into local markets to international markets and diversity and cultural diversity and social needs and demands of customers in different markets, the growing need for market orientation is felt. Successful managers are the ones who make your organization keep pace with the day. This synchronization is when employees and managers tend to accept the market as a culture and vision. The ability to rapidly introduce new products and adopt new processes are also an aspect of competition. Special assets and implicit and unchanging innovation capability of a company is closely connected with inner experiences and empirical studies. The analysis of the factors affecting the performance of marketing services firms, with emphasis on marketing capabilities in important cases that can affect the orientation. The development of applied knowledge and practical application of research to identify the most important factors affecting the company's marketing function, is an applied research. Considering the discussions and the very strong marketing capabilities with the company's marketing performance, brand equity, the effect of marketing capabilities and brand value of the company's marketing performance is evaluated Sinjergaz.