Investigating the Effect of Size of Entrepreneurial Marketing Strategy on Innovative Performance of Small and Medium (SMES) Company

Mixed marketing consisted of two distinct disciplines, to describe the marketing processes that companies looking for opportunities in uncertain market conditions and often are under conditions of limited resources. The aim of this study is to identify the impact of entrepreneurial marketing on the innovative performance of small and medium-sized company of Khorasan province. Hypothesized relationships between entrepreneurial marketing dimensions and the innovative performance of small and medium sized companies, with data through a structured questionnaire in person the manager and owner of 360 small and medium companies in Khorasan province have been selected to sampling, the collected and tested. Methods in this study consisted of the nature, applied and descriptive - correlation dimension. For validity of questionnaire, content validity and reliability of Cronbach's alpha, its results for the questionnaire was 97.25%, , for data analysis, structural equation modeling with Partial Least Squares approach of Smart PLS software has been used. Results of the analysis showed that there is a positive relationship between the dimensions of entrepreneurial marketing; predictor measures, opportunity-oriented, risk-taking and leverage resources with innovative performance.