Environmental and Psychological factors on Green Purchasing Willingness among Employees of Sarcheshmeh Copper Complex

The present study was aimed at investigating the effective environmental and psychological factors on green purchasing willingness. The statistical population of this study is consisted of employees of Sarcheshmeh copper complex and the sample size was obtained equal to 258 people using the Cochran formula which were chosen using the simple random sampling method. Data collection instrument is the questionnaire including are the environmental knowledge questionnaire of Hoo, Kwang and kim (2013), environmental social responsibility questionnaire of Hoo, Kwang and Kim (2013), perceived behavioral control questionnaire of Choo and Hoo (2001) and green purchasing questionnaire of Hoo, Kwang and Kim (2013).
Results showed that the variables such as environmental knowledge and social responsibility have directly and indirectly a significant effect on green purchasing willingness through the intermediate variables such as perceived behavioral control.