Discourse Analysis of Iranian Managers & Elite on Tourism In Iran

The primary purpose of the research is to find the discursive strategies by which Iranian managers and elite legitimize or delegitimize discourses on tourism in Iran and the secondary purpose is to find the differences between governmental and nongovernmental discursive legitimacy of managers and elite in Iran. Critical Discourse Analysis of Van Leeuwen(2008) has been selected as a method of analysis . The population is 70 articles consist of news, interviews and speeches on tourism and 23 of all were selected purposefully as the samples. Both groups of governmental and nongovernmental managers and elite have legitimized positive interaction with the world and the security of Iran but have delegitimized the situation of tourism infrastructure and negative propaganda against Iran. Governmental sector agrees presence of private sector but with monitoring services of travel agencies, while private sector demands reduction of the role of government in this field.