The relationship between social capital and human capital with organizational performance (Case study: Kerman stores)

If human and social capital are used together, they can create distinctive competitive advantage for organization and improve its performance. The purpose of this study was to clarify the relationship between social capital and human capital with organizational performance. The research population consists of all Kerman stores employees. Data was collected by questionnaires from 152 employees of these stores and analyzed with SPSS and SmartPLS software. The results showed that there is a significant and positive relationship between social capital and human capital. Results also showed that there is a significant and positive relationship between social capital and organizational performance. Among the factors in social capital interpersonal solidarity, personal relations with business associations and informal relations with store managers have the highest effect and the other factors have the least effect on human capital and organizational performance. In addition, the results showed that there is a significant and positive relationship between human capital and organizational performance. Among the factors in human capital professional proficiency in company management, diversified experience and technical/ technological work experience have the highest effect and the other factors have the least effect on organizational performance. The results showed that the research model provides a good fit.