Social Imagination Patterns in the Radio and Virtual User- Generated Media

In social literature, social imagination is a new concept that on the one hand, it determines the social structure, and on the other hand, it has a significant role to build the social processes. Media is one of the Social determinants to generate imaginations. In this study, Social imaginary patterns among users of radio and virtual user generated media users have analyzed. To achieve this goal, using qualitative and semi-structured interviews, and employing MAXQDA10 software, has been identified four models of “individualist imagination”, “meta-material individualist fantasies”, “oriented-development fantasies tool“ and, “utopian social imagination” within radio users. Among the virtual user generated media, the only imagination pattern that has obtained is “consumed meta-real imagination” in which manufacturer of messages or audience's self-idealizing application of consumption will extend to mental convincing. These media are small social power that forms the audience's imagination. Imaginary-based social stream that manufactured in both media is somewhat individual idealizing, which has less social objectives that are inclined to other.