Analyzing the Effective Factors On The Efficiency Of The Communicative Network Of Distributing Sport Goods (Case Study: Human Force Participating in Distributing Sport Goods in the City of Ilam)
Author(s):
Abstract:
Aim: In this research we intend to analyze the effective factors on the efficiency of the communicative network of distributing sport goods in Ilam.
Concluding: For analyzing the researchs aim, 8 partial assumptions were made which factors such as increment of the human forces skill and expertise, market research and developing the infrastructures of distribution and transportation of sport goods play an effective role in the efficiency of the communicative network of distributing sport goods and cause cost reduction and increment of the quality of the communicative network of distributing sport goods. The least effective factors are targeted advertisement (r=0.541) and distribution channel shortening (r-0.564) and other factors (strong national brand, using modern technology, reinforcing the distribution networks clusters) are in the range of 0.7 to 0.8. (Totally it should be said that all analyzed factors have strong effect on the efficiency of the communicative network of distributing sport goods).
Method
The research is practical from the goal perspective and is descriptive from the nature point of view and is survey from method perspective. The intended population is 1200 persons. The considered sample is over than 291 persons regarding the Krejcei and Morgan table. (The amount of the Cronbachs alpha is acceptable for all variables).Concluding: For analyzing the researchs aim, 8 partial assumptions were made which factors such as increment of the human forces skill and expertise, market research and developing the infrastructures of distribution and transportation of sport goods play an effective role in the efficiency of the communicative network of distributing sport goods and cause cost reduction and increment of the quality of the communicative network of distributing sport goods. The least effective factors are targeted advertisement (r=0.541) and distribution channel shortening (r-0.564) and other factors (strong national brand, using modern technology, reinforcing the distribution networks clusters) are in the range of 0.7 to 0.8. (Totally it should be said that all analyzed factors have strong effect on the efficiency of the communicative network of distributing sport goods).
Keywords:
Language:
Persian
Published:
Communication Management in Sports Media, Volume:3 Issue: 11, 2016
Pages:
42 to 52
https://magiran.com/p1571323
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