Social influence strategies in a sermon of qasaa

The rationalization of the structure of modern societies leads to less direct forms of power is efficiency. In this regard particularly persuasive indirect strategies such as "social influence", one of the ways effective. The strategies with a characteristic dynamism, variety is suitable for any time. The formation of the concept of social influence through research methods Imam Ali's rule reflects the pattern of human values and social influence. This article interdisciplinary research with the aim of achieving social influence strategies to promote equitable social relations and the avoidance of hegemony, Qassa sermon is based. This study showed that in this context by showing the historical evidence, the introduction of positive and negative reference groups in the change, artistic imagery, insight synergies, social commitment and sound effects are used as guidelines for social influence.