Effective factors in expansion of medical tourism in Iran

Medical tourism (MT) refers to circumstances in which people travel for medical treatments. The present study focuses on determining factors affecting MT in Iran.
The study uses a mixed method approach. Initially, through a qualitative study, 12 experts were interviewed deeply; then, 22 participants in three equal focus groups expressed their ideas about growth and development of MT in Iran. Based on the expressed ideas, 120 factors were identified and accordingly a structured questionnaire was developed. Some members from the focus groups confirmed the questionnaire’s face and content validity. The reliability of pertinent items was confirmed using Cronbach’s alpha=0.8. Afterwards, 61 eligible subjects filled out this questionnaire.
The findings showed that “healthcare quality” and “high level of expertise” are two most attractive factors in MT. However, other factors such as “healthcare costs”, and “visa facilities” are among key factors as well. Also, the role of “the healthcare providers” was found to be more prominent than the roles of “the government” and “the general tourist services”.
Although some attractive MT factors are present currently, MT expansion to a desirable level in Iran requires a comprehensive plan of which its factors were discussed in this paper.