Semiology of Sport Starsin Advertisement

Nowadays, advertisements have their own special place, certain rules and characteristics.Commercial advertisements are used some methods for convincing users to buy special goods.One of these methods, using sport stars to capture consumer's notices.
Inthisstudy,semioticsWilliamson methodology was used;based on this method, various functionsof commercialadvertisements such as distinguishing, objectivecoherence, accompaniment of good with reality, createa feelingofgoods,andsubstitutionfeeling forgoods were explored.Moreover, creatingof senseof assimilationandimaginary twinof based-sports stars advertisementsamong consumers were analyzed.