Social Analysis of Energy Consumption in Tehran

Recognizing and analyzing energy consumption patterns in social aspect, is the subject of this article. The results of this study showed that, any changes in stable energy consumption behavior require necessary changes in attitudes. Also the results of several studies conducted in other countries on structures with optimum designs have shown that the success of technological designs to reduce energy consumption largely depends on the attitudes and behavior of consumers of these technologies. With regard to the outcomes of this study and the authors’ opinions, voluntary approaches that is affected by the attitude to energy as a national capital, is considered the most effective way to reduce energy consumption and optimize energy consumption processes, rather than forced or compulsory approaches which are of course prescribed the same for all groups.