Determination of the Key Drivers of Creative Village Approach by Using MicMac Software

Many villages in the developing countries are faced with the exodus phenomenon and related physical damages. On the other hand, many cities face issues such as increasing population density, increasing consumption, decreasing moral commitments in the interactions, and so on. Both these scenarios do not make the desired vision for urban and rural settlements. Therefore, it is necessary to consider an appropriate and effective approach to preventing the inappropriate changes in these settlements. The creative village approach seems to result in an endogenous development for some villages. Therefore, it has been considered by many Iranian rural planners as a fit approach. Thus, the main goal of this study is to determine the key factors of the creative village approach in Iran and present a comprehensive definition of the creative village expression. Our findings showed that the theory of creative village has a triple structure consisting of pillars, requirement, and indexes. Its structure includes 15 components and 49 indicators. The highest score of “creative class immigrants to the village” is 0.087452, and the lowest score related to “communication with relatives” is 0.035478. It was also found that the “vision” factor with an intensity of 9 was the most effective key driver of creative village, followed by “risk” with an intensity of 6, “village space” with an intensity of 6, “partnership” with an intensity of 4, and “rural communications” having an intensity of 2.