Hare on the Moral Utilitarianism

R. M. Hare has mentioned two new innovative methods in utilitarianism: two-level utilitarianism and preference utilitarianism. Two-level utilitarianism terminates the conflict between act utilitarianism and rule utilitarianism, and also reconciles deontologism with utilitarianism. For him, preference utilitarianism requires two-level utilitarianism. In preference utilitarianism, the mental and personal preferences of moral agent is a criterion of goodness and utility. Hare thinks moral agent reconciles contrary preferences by imagination. Thus, moral agent when encounters contrary preferences he impersonates others and compares their preferences with her/his preference and finally tends to the stronger preference.