Achieving Organizational Innovation by Competitive Intelligence and Strategic Thinking

Developing competition in business forced companies to have special attention to environmental changes, innovation and its dimensions in business or organization in order to achieve competitive advantage. Competitive intelligence make a basis of innovation process, but lack of strategic Thinking in organizations causes inefficiency and ineffectiveness of this way for achieving organizational innovation. The main goal of this article is checking the mediator role of strategic Thinking of organization level on effect of competitive intelligence on organization organizational innovation. The methodology of the study is quantitative and descriptive and branch of regression. For collecting data, related to variables, we used questionnaires that asessed, organizational innovation for the first time in Iran on the basis of suggested traits by Organization for Economic Co-operation and Development (OECD). Therefore, 100 samples include managers of Qom's insurance companies’ agents’ choosed simple random sample. The results of Pearson regression showed that all features of competitive intelligence on organizational innovation and also strategic Thinking have regression couple by couple. With performing the model of structural equations by minimum trivial square for hypothesis testing, specified that suggested model has a good to assess and also organization strategic Thinking as a mediator has been effective in amount of 66 percent on effect of the competitive intelligence on organizational innovation.