The Impact of Organizational Social Capital on Knowledge Sharing in Media Organizations: Case study in Center of New Media in Islamic Republic of Iran Broadcasting

The present study tried to evaluate the impact of organizational social capital on knowledge sharing in media organizations. In this regard, center of new media in IRIB as a major media organization in the country was studied. The descriptive survey was used as a research method. In this study, Nahapiet and Ghoshal (1998) social capital model was used to evaluate the social capital and Chang et al. (2013) Model for checking the status of organizational knowledge sharing. The data collection tool was the questionnaires of abovementioned models and the reliability of the questionnaires were satisfying. A sample for this research is 97 people of center ofnew media in IRIB. Data compiled was examined by the software of structural equation PLS. The results of the model were satisfying. The results of path analysis showed that organizational social capital on knowledge sharing has a significant and positive impact. It was also found among the three dimensions of social capital (Structural, relational and cognitive), the structure and relationship of social capital dimension have a significant effect on knowledge sharing.