Develop and evaluate universities strategies by integrated model of A WOT

Strategic management is the process to ensure that the benefits arising from the use of appropriate organizational strategies, as well as the art and science of formulation, implementation and evaluation of multidimensional decisions, emphasizing the integration of management, marketing, finance, production, and Services, and so on . Todays universities such as non-profit organizations are faced with a complex environment and bubbling as other organizations. Correct guidance of university is requires an understanding of internal and external environment and take intelligent and strategic decisions. The purpose of this study was to develop and evaluate strategies PNU South Khorasan province. Thus, using the internal environment analysis (strengths and weaknesses) and external environment (opportunities and threats) in PNU province of strategies were identified using the SWOT model. The technique Analytical Hierarchy Process (AHP), been obtained strategies were prioritized in terms of importance. The study consisted of all faculty members and staff of PNU province using simple random sampling, the sample was selected. Findings show that communication strategies with industry and society at the university, the main thoroughfare in the success of universities is considered, and universities to succeed, must establish effective communication with industry. University-industry relations and community infrastructure to achieve other strategies such as expanding the field of engineering, development of scientific research in universities and become a center of excellence in specific areas.