Factors Promoting Satisfaction in Urban Hangouts and Its Relation with Demographic Characteristics

This study sets out to identify and prioritize the effective qualitative factors with the aim of investigating the factors promoting satisfaction in hangouts.
According to the theoretical foundations of the research¡ here main indicators promoting satisfaction in hangouts are presented¡ and then¡ each of the indicators are measured and evaluated by the questionnaire prepared by the authors. The statistical population included all patrons of the hangouts located in the District One of Ardabil¡ out of which 180 people were selected by cluster sampling method.
The highlight of our findings is twofold safety and adequate facilities are of the highest priority for the respondents¡ and being present in the hangout has an important role in raising environmental experiences. However¡ the comparative analysis between the groups shows the importance of safety for women¡ and ease of access and communication with neighbors for men. Furthermore¡ adequate facilities are of higher importance for single people. Our findings reveal the importance of spatial coherence and legibility indicators for groups below 20 and over 40 years of age¡ in comparison to other age groups.
The results emphasize that appropriate design of urban hangouts is the solution to improve resident satisfaction¡ and it can provide appropriate context to meet the needs of different social groups.