Transacting Messages with Regard to Quranic Approach

Experts have proposed several models for communicating from the perspective of the audience exposure with message. In the first approach, which is called linear model, audience is assumed to be more or less passive and decodes the message in the line of sender coding. The second approach, which is called transactional model, audience is assumed to be active and decodes the message based on his/her own interpretation.The article explains the peculiarities and differences between the two approaches, and then pointed to some verses of the Quran and with regard to factors affecting the interpretation and analysis of the message, explains the transactional model that is confirmed by the Quran. In the Quran perspective, factors such as knowledge, reasoning and thinking, purity of nature and the human spirit, cause the audience wouldn’t be passive, in spite decode the message on own interpretation and analysis.