The Components and Contents of Medical Tourism Facilitator Websites

The main purpose of this study is to identify and determine the components and suggested content for medical tourism facilitators to attract prospective medical tourists. To achieve this goal, a two-phase strategy was used. First, top facilitator websites of medical tourism have been identified from googling seven keywords. Then, a Suggested content have been developed using extracted information and services. All of the selected websites have been studied based on the qualitative concept analysis. As a result, different kinds of information and services were offered to medical tourists were identified and classified in three levels regarding their importance. Therefore a suggested content were presented to introduce and classify the mentioned services and information. And after, the websites were ranked using qualitative content analysis approach and their frequency and repetition were confirmed. The results show that in these facilitator websites, the concept of medical options introduction has the most importance. Website facilities introduction, medical tourism introduction, the website introduction and the reviews of customers, were ranked next in importance.