Effect of Behavioral Variables on Investment Decisions on the Basis of the Main Styles of Investing in Ahvaz Stock Exchange

The Present study investigated behavioral variables affecting investment decisions on major investment styles (fundamental, technical, other techniques) in Stock Exchange. In this study, we sought to answer the extent decision-making buying and selling shareholders investing in different styles are influenced by behavioral variables. The required data were obtained through questionnaires. The Samples included 287 stockholders obtained through random sampling. t-test and Anova were used to test the hypothesis. The results indicated that behavioral factors affected the investment decisions in all investment styles and no significant difference was observed in the behavioral effects of variables on shareholder investment decisions according to their investment style.