Study of Cultural Changes Resulting from the Use of Satellite Media in the Field of Family Values (Case Study: Families of Farashband city of Fars province in 1394-1393)

Among the causes of injuries caused by new communication technologies, there is the inconsistence of it with the culture and the values of Islamic society over the content of satellite networks, as a result it causes the values of the community to be changed. The aim of this research is to study the effects of social and cultural factors, social capital, the effects of religiosity and the content of using the Satellite media on modern values of family (as opposed to traditional values and respectively to Western cultures). The population of the study consists of married men and women in Farashband by using Cochran formula, 400 of them, as the samples are determined and selected by multistage cluster sampling method. The data collection instrument was a questionnaire that after the confirmation of its reliability and testing its performance and reliability was conducted on the samples. Spss software and Amos were used for data analysis. The results show that the independent variables in structural equation model Overall, 39/0% of the variance explains the modern family values which is significantly different from zero. The effect of all independent variables except the official participation variable on the modern family values is significantly different from zero (05/0 ≥P. Value). Among the variables that have a significant impact on the modern family values, is the reverse effect of religiosity (lack of strengthen the modern family values) and direct effects of other variables (strengthen of the family modern values)