Designing Performance Management Model for IRIB

Performance management is one of the most important recent developments and relatively new term that aims to management, Measurement, performance improvement and building capabilities for staff and organizational development that has been replaced by the traditional term of performance evaluation (assessment). Design performance management model in the media organization, governance, widespread and influential broadcasting is very significant. This article derives from a research project on the topic of performance management model for the Islamic Republic of Iran Broadcasting (IRIB organization). The method of research is “Case and Field study” and approach is exploratory. And the type is applied and development. The questionnaire purposive sampling and sample size of 44 subjects of community radio and television experts to collect information and inferential statistical methods used to analyze the data used in “Friedman test.” The results show that the ten following dimensions: "driver’s performance, resources, performance planning, support processes, main processes, productions, output (media manufacturing and products such as radio, TV, virtual and written), outcomes (approval and satisfaction people and other beneficiaries), impact, assessment and feedback ", are effective in performance management model of Islamic Republic of Iran Broadcasting (IRIB). In this connection, 42 components (criteria) with an average score significant impact has been recognized. Accordingly, designing IRIB Islamic Republic of Iran to achieve effective production in each of the areas of the four (radio, TV, virtual and print), on a set of integrated actions, first Jht¬Saz performance drivers and resources to planning and performance And then take the necessary measures in the form of support processes and main processes, to assess the actions (processes and results) to pay, then the results in three levels (outputs and outcomes and impact) and the results of its assessed ( in the form of feedback), each of the dimensions for the improvement and development and affect learning, to achieve continuous performance improvement.