Design of creative industries organizations based on user innovation approach

Creative Industries recently has been recognized as a growing and important industry so that is considered in policy-making procedures. The economic value of the creative industries is beyond the obvious production of cultural goods or the use of creative people and can be expanded as a driver and facilitator in the process of changing the entire economy. According to researchers, innovation and creativity are the necessary conditions for the implementation resistance economy and dynamic performance of industrial companies to gain technical knowledge and technology for sustainable production. Perhaps user innovation has been the most important change in the innovation process since the industrial revolution in the innovation process and is becoming a very powerful and growing approach. This approach has more advantages than the driven producer innovation (which has been the focus of attention for hundreds of years). When users are able to innovate, they can develop exactly what they want (rather than relying on manufacturers that act often very imperfect). therefore, users are an important source of creative ideas for new products and services. In this paper we have used four models of creative industries to express the dynamic relationships between the Creative Industries and modern economy; Relying on innovation model, by reviewing the literature on creative industries, we identified challenges related to creative industries and then according to these challenges was designed creative industries organization for user innovation approach.