Social Tourism Development Strategies with the Use of the Technique Promethee (Case Study: Tehran County)

Tourism plays an important role at improving community mental health. Present study aims to study the strategies to improve social tourism in Teheran in order to provide suitable conditions for the benefit all people. The sample size is 141 including active tourism participants of Tehran county which were selected through snowball sampling and judgmental. The data collection tool is questionnaire. Validity of the questionnaire was proved by the experts. Besides, reliability of the questionnaire was proved by using Cronbach's alpha (0.73). SWOT model Strategic was used in order to evaluate the present condition. The results show that social tourism situation in the region has not a good situation. SWOT analysis results showed that distinction of internal factors is equal 2.018 and the distinction of external factors is equal to 2.418. Although appropriate strategies and high priorities have placed in defensive strategies, there are some suggested strategies in every four groups including defensive, aggressive, review and diversity. At the end to get priority among defensive strategies for future planning, suggested strategies were given to 30 experts in tourism sector using PROMETHEE techniques. The results of Promethee model showed that providing infrastructure and funds facilities with a score of 0.32, the formation of specialized office with a score of 0.28 and increase the government's role in development of social tourism with a score of0.28, are the most important strategies that have been identified.