The Effect of Cultural Components on Life Insurance Demand from the View of Central Insurance Staff of Iran (With emphasis on Futuristic views)

The present study aimed to evaluate the impact of cultural components on life insurance demand from the view of employees of central insurance of Iran by descriptive-correlation method. The study population is all staffs of Iran central insurance in 214. According to the latest statistics, the staffs are 513.A sample size of 220 is selected by Cochran’s formula. Simple random sampling method is used for sampling method. To evaluate effective cultural components on life insurance demand, a researcher-built questionnaire is used with the same title. Pearson correlation test and regression analysis are applied for data analysis. The results of study show that there is a direct and positive association between cultural components and life insurance demand. In other words, cultural components lead to the increase of life insurance demand. The results of the study show that futuristic views component has direct and positive association with life insurance demand. IN other words, futuristic views lead to increase of life insurance demand. Also, there is a direct and positive association between awareness and life insurance demand. In other words, awareness leads to the increase of life insurance demand. It is shown that there is a direct and positive association between reasoning and life insurance demand. In other words, reasoning increases life insurance demand. Also, the results of the study showed that reasoning, futuristic views and awareness was predictor of increasing life insurance demand.