Impact analysis of the media power on the lifestyle of the frontier villages people (Zehak) Sistan

Lifestyle, something that social scientists have noticed over the past decades. However, definitions and approaches concerning lifestyle is different, can be found in common places where intellectuals are more accepting. Style of life, in every society, can be done with various motives, with the advancement of communication, societies have undergone many changes. Mass media such as TV, radio, Internet, satellite, etc. have occupied a place in society that increasingly place both nationally and internationally Mtrhshdhand. Since the flow through the mass media cultures, different forms of life developed. In this respect, the lifestyle media and public preferences influence in the community. The aim of this study is that the impact of the media on lifestyle changes to show the villagers. This research study of 380 villagers in the central city is Zehak. The results show a significant association between the use of media and lifestyle changes in the study area is rural.