Studying the Influencing Factors Affecting on Agricultural Business Marketing Innovation Clusters in Khuzestan Province

Identifying the influencing factors affecting the agricultural business marketing innovation clusters in Khuzestan Province was the goal of this study. Regarding to the nature of subject, the study is quantitative and regarding to the purpose, it is applied research. In terms of methodology, it is descriptive-correlational and analytical, and causal-relational type regarding to the control of variables, and in terms of time, it is a review study. The study population consisted all executives, assistants, and marketing staff of date production and processing workshops that are members of the date business cluster of Khuzestan. They are totally 67 workshops in which 392 people are employed in marketing. In this study, to determine the study population, random sampling method was used. Using the table provided by Krejcie and Morgan (1970) and according to the number of people and volume of the study sample size, the study population was estimated as n=190. Dependent variable is marketing innovation aspects in date business cluster and independent variables are individual characteristics, policy factors, underlying factors, economic factors, social factors, management factors and educational factors. The results of stepwise regression showed that policy, educational, social, and economic and management factors interactively explained 83.3 percent of the changes of dependent variable of the study.