Study of Energy literacy among the citizens of the 19th District Tehran and its relation to cultural consumption

Components and social phenomena due to its dynamic features, always subject to the interplay of various factors in the context of society. "Energy literacy" as a concept and a social variable placed in the same direction. Socio cultural variables that can affect the "energy literacy" is "cultural consumption". Thus check the status of energy literacy among the citizens of District 19 of Tehran Municipality and its relationship with the main purpose of this form of cultural consumption. To achieve this objective survey method was used. The population of adults 15 to 65 years, which amounts to 189 000 people are included. Cochran's sample size of 400 is considered among 19th District Tehrans people. The findings of the research shows that the energy literacy rate among respondents in cognitive dimension is low, and this rate (energy literacy) in behavioural and effectiveness dimensions are relatively high. There is correlation between energy literacy (efficiency, behavioural and cognitive dimension) and cultural consumption , Also there is correlation among responding people between “public acceptance of new technologies of energy” and “cultural consumption”. Therefore, we conclude that cultural consumption is one of the variables that associated with energy literacy in three dimensions (efficiency, behavioural and cognitive dimension).