An Analysis of the Impact of Tourism Expansion on Subjective Well-being of Rural Women (Case Study: Tourist Targeted Villages of Awraman Region of Sarvaabad)

Nowadays, in order to build a jolly environment in the villages and achieve the subjective well-being of rural women who are isolated for social and economic reasons, given the great poverty and unemployment and the necessity to overcome it, the use of rural areas potentials for realization of economic growth and the presence of women in them are emphasized. Rural tourism due to its nature and related job opportunities income is welcomed and accepted by women. In this applied research, which is conducted out by descriptive-analytical method, the effects of women's presence in the rural tourism sector of the Awraman region were examined on their mental well-being. According to this, following the distribution of a questionnaire among 90 rural women in tourism destination villages, which selected by targeted sampling, and analysis of the obtained data was done by using one-sample inferential T, Xi-two, Friedman and Qi-two consonants. The result was that the spread of tourism and the presence of women in related activities at a significant level of 0.001 and an average of 3.47, has increased and improved the mental well-being of rural women. Among the indicators, the cognitive indices of subjective well-being with an average of 3.55, among the studied variables, respectively the satisfaction of the rural environment and dependence on it, the decrease of feeling of poverty and life satisfaction, have the most improvement of the situation and the effectiveness of women's presence in tourism activities. The findings also showed that there is a significant, positive and direct relationship between the level of satisfaction with development and income dependence on tourism activities and the level of vitality of rural women.