The Impact of Perceived Hospital Service Quality on the Satisfaction and Patient's Return; A Case Study in Feiz Medical Eye Center
Author(s):
Article Type:
Research/Original Article (دارای رتبه معتبر)
Abstract:
Background And Objectives
Nowadays, with the appearance of competitive environment, quality of services is important. The sector of health has a special status compared with other sectors of services. Patients determine the quality of services that are provided by hospitals which are regarded as large and complex service organizations within the health system. The aim of this study was to investigate the relationship between perceived service quality, perceived services value, patients satisfaction, word of mouth advertising and tendency to patients return.Material and
Methods
This study was a descriptive and functional and from aspect of results, is practical and was done by one cross-sectional and fieldwork. The sample of study of 135 health care receivers, who were referred at least once from Feiz eye clinic in Isfahan were selected by using Cochran formula and stratified with random sampling. The data collected with a questionnaire which its reliability and validity were confirmed. The collected data were analyzed with SPSS and Smart PLS2 software.Results
The findings showed that all indices have acceptable load factor. Perceived service quality had a significant positive impact on perceived value (0.57) and patient satisfaction (0.28). Perceived value had a significant positive effect on patients satisfaction and patients return. Also, patients satisfaction had effect on word of mouth advertising and word of mouth advertising had effect on the patients return.Conclusion
The results of the study indicated that perceived value and patients satisfaction meditate between the relationship of perceived service quality and patients return. In addition, the indirect effect of perceived value on patients return, with changeable mediation of patients satisfaction is more than direct effect. Also, among the variables, patients satisfaction had greatest effect on patients return.Keywords:
Language:
Persian
Published:
Depiction of Health, Volume:8 Issue: 4, 2018
Pages:
209 to 220
https://magiran.com/p1802104
دانلود و مطالعه متن این مقاله با یکی از روشهای زیر امکان پذیر است:
اشتراک شخصی
با عضویت و پرداخت آنلاین حق اشتراک یکساله به مبلغ 1,390,000ريال میتوانید 70 عنوان مطلب دانلود کنید!
اشتراک سازمانی
به کتابخانه دانشگاه یا محل کار خود پیشنهاد کنید تا اشتراک سازمانی این پایگاه را برای دسترسی نامحدود همه کاربران به متن مطالب تهیه نمایند!
توجه!
- حق عضویت دریافتی صرف حمایت از نشریات عضو و نگهداری، تکمیل و توسعه مگیران میشود.
- پرداخت حق اشتراک و دانلود مقالات اجازه بازنشر آن در سایر رسانههای چاپی و دیجیتال را به کاربر نمیدهد.
In order to view content subscription is required
Personal subscription
Subscribe magiran.com for 70 € euros via PayPal and download 70 articles during a year.
Organization subscription
Please contact us to subscribe your university or library for unlimited access!