Prioritizing the Indicators Influencing the Development of Green Products with the Network Analysis Technique ANP (Case Study: Sanitary and Detergent Industries)

Since the creation of the Industrial Revolution, the concern environmental has been a matter of great interest in societies. Today, manufacturing industries have begun to use the green concept in their manufacturing sector. Customers and environmentalists have paid a special attention the products that are not environmental friendly. This has led to the industry's keen attention to the development of the green products. The purpose of the study is investigate the factors influencing the green product development. This research is applied in terms of purpose and in terms of survey method. The statistical population of the study consisted of the experts and experienced them ,a sample size are 30 people. The data collection method is field and library. Then, according to the definition of indicators and sub-indicators, a designed questionnaire was distributed among the experts and experts of the industry and after collecting data using the ANP technique, the highest-ranking index was selected as the best priority .The results of the research show that the most important indicator of society then are the indicators of consumers and industries.