Determination of the Most Appropriate Target Market for Export Raisin of Iran Using Fuzzy Analytic Hierarchy Process

Raisin is one of the crops which has a considerable share of yearly export. The main purpose of current study was to determine the most appropriate target market for the export of Iranian Raisin. In this regard, based on previous studies, a hierarchical structure designed with three criteria and, six sub-criteria for four target countries, UAE, Ukraine, Iraq and, Russia. The results showed that the market access criterion with a low weight of 0.5% is the most important in comparison to the cost and market size. In addition, Iraq with the final weight of 0.27 is in the first priority and the UAE, Ukraine and Russia were placed in the next priority respectively.