Examining the Social Origins and Attitudes of Managers of Keyhan and Ettelaat Newspapers (Focusing on 1961s and 1971s)

The press institutes of the Keyhan and Ettelaat, in addition to numerous newspapers, could publish many magazines to supply a large part of Iranian society. The two institutes hired a great number of journalists and media educators to cover all classes of society. The characteristics and attitudes of these members and other pillars of these two institutes, e.g., the members of editorial board, executive directors, and editors, are the major issues of the current study. The findings of this study indicate that they partly considered the western patterns in cultural domain. This was in line with the discussion of governmental modernism. The research method employed is descriptiveanalysis based on historical data.