Evaluation of LARG Supply Chain Competitive Strategies based on Gap Analysis in Cement Industries

Supply Chain Management (SCM) is considered a strategic factor for the better attainment of organizational goals such as enhanced competitiveness, improved product quality and increased profitability in cement industry. This research aims at competitive positioning of LARG supply chain in Iranian cement industry and its strategic requirements (Strenghts, Weaknesses, Oportunities and Threats) Importance-Performance Analysis (IPA). A survey-descriptive research method was applied and an available sample which includes 11 Iranian cement companies were selected. First, using literature review and Delphi Method (DM), strategic requirements of LARG supply chain in the cement industry were identified. In the next step, the importance of strategic requirements was determined using SWARA method. Then, the results of applying Internal/External Factors Evaluation (IFE/EFE) matrix showed that the suitable position for LARG supply chain in Iranian cement industry would be an aggressive strategy. In the final step, applying Importance-Performance Analysis (IPA) matrix showed all requirements for the aggressive strategy, except exporting opportunities and cooperation culture in supply chain, were evaluated in quadrant II (keep up the good work). Finally some suggestions are presented toward improving LARG supply chain performance in Iranian cement industry.