Representation of Symbols and Signage of Ancient Iranian Festivals in Contemporary Posters

Many ancient ceremonies and rituals of Iran, in addition to their ritualistic and humanitarian characteristics , have a role in social and economic affair s and have remained stable within the economic, social and cultural structure of the society. Since graphic s is an art related to the community, the artists’ awareness of various cultural backgrounds and familiari ty with the identity of the society and its proper use is inevitable. The present research studies the presence of some of the most important symbols of Iranian festivals in poster s . Using a descriptive - analytic method , the following two questions are answ ered; what are the visual expression techniques implemented in designing poster s related to Iranian festivals? a nd how have Iranian festivals become figurative in contemporary posters? In response to the questions , it has been tried to identify the way to reflect Iranian festivals in poster s, and therefore the appearance of these symbols has been assessed. The aim of this study is to peruse the techniques that have been used by the designer to portray them. The present study has analy z e d 15 contemporary pos ters and has examined five important posters related to ancient Iranian festivals and found that the designer has directly used symbols related to each festival in most of the artwork s studied . In the analysis of the artwork s related to the celebrations, m ost of the general structure s of the artwork were of an original and combined form in detail. In these posters, artists have tried to communicate with the audience using techniques such as typography and printing , and visual elements such as rhythm, textur e, color, form , and symbols. This function has strong and weak points in expressing concepts. This research has been able to determine these points through the structure analysis of the posters .